Manabu Tachiki

Since joining the company, I have been responsible for generational research, male consumer trend research, and projects focusing on trending and notable products. After handling major automotive companies in the Sales Division, I worked at DENTSU SOKEN INC. developing insights for the Chinese and Indian markets. From January 2012, began producing "Japan's Advertising Expenditures," "World Advertising Expenditures," and the "Information Media White Paper," while also building various audience insights. Transferred to a section handling internet advertising sales at Dentsu Inc. in 2016. Joined Dentsu Inc. Media Innovation Lab in 2019, and has been with Dentsu Inc. Future Forecasting Support Lab and Future Business Creation Lab since 2020.