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Person
Last Updated:2025/09/09
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Atsushi Otaki

Dentsu Inc.
zero/Dentsu Lab Tokyo
Creative Director / Creative Technologist
After pursuing AI research and planetary rover development through graduate school, joined Dentsu Inc. Gained experience in promotion and PR before passing the Creative Exam and assuming current role. Creative Director since 2023. Leverages real-world experiences combined with technology to deliver solutions for corporate and national projects, as well as R&D initiatives. Key projects include integrated communications (CM to digital) for PARCO Grand Bazaar 2024-2025, interactive window displays for SEIKO HOUSE GINZA, overall production for the send-off events for the Japanese Olympic teams at Beijing 2022 and Tokyo 2020, establishment of the JOC Japan Olympic Museum, and production of technological content for the Tokyo 2020 Paralympic Opening Ceremony and Closing Ceremony technological content, the remote communication product "Kibai no Hana" (Flowers of Presence), and the planning and development of the casual sport "Tonton Voice Sumo". He has received over 100 awards domestically and internationally, including the world's three major advertising awards: Cannes Lions, The One Show, and Clio Awards, as well as the ACC Awards and the Japan Media Arts Festival. He is the Chairperson of the Dentsu Inc. Internship "School of Technology and Ideas" (2024-2026). Author of "Creator Job Hunting 2: The Digital Creative Edition." Director, World Yuru Sports Association / Sports Creator
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