Akiko Gunji

Joined Dentsu Inc. in 1992. After working on advertising and campaign planning in the Creative Division, transitioned into content marketing. Directed content strategy, planning, production, and operations across industries including daily goods, fashion, automotive, leisure, and housing. Focused on enhancing brand engagement, CRM and loyalty, and customer acquisition through content-driven initiatives. Currently oversees all communication aspects within digital marketing. Co-translated two books in 2014: "Content Marketing: 27 Essential Principles" (Shoeisha) and "Epic Content Marketing" (Nikkei Business Publications). Speaking engagements include the WOM Marketing Summit (2013, 2014), Outbrain Publishers Seminar, Web & Mobile Marketing Expo 2014 Autumn, and ad tech TOKYO international 2015.