Masahiro Kobayashi

After serving in the Creative Bureau and Marketing Bureau, he assumed his current position. He is engaged in business co-creation with startups. His theme is "Humanities on Industry (HoI)", which leverages insights from the humanities to propel business forward. His co-authored book "The Art of Being Popular" became a long-selling title with over 200,000 copies sold and was adopted as workshop material at the University of Tokyo i.school. He delivers invited lectures at academic conferences and teaches university seminars. He is the director of the Dentsu Megaphone Research Institute Simptank.