Toshiyuki Kitahara

After working in the Information Systems Department and the Management Planning Department, he joined the Research and Development Department. He has held his current position since 2011. Engaged in research on mass media and communication, consulting for media companies, organizational and personnel system consulting, and advertising and related market/industry trend research. Responsible for "Japan's Advertising Expenditures" in the 'Information Media White Paper'. Author of numerous books and papers, including 'Information Innovators: Leaders of the Co-Creation Society' (co-authored, 1999, Kodansha). Also engaged in various surveys and projects related to newspaper companies, primarily regional papers.