Koichi Ito

Koichi Ito (3CRP Creative Direction Center Head / ECD) Joined the company as a copywriter. Since then, he has been involved in creative work on the front lines. He has handled various clients and products, but recently his interest lies not in individual products but in the creative direction of entire companies. In 2017, he gathered up-and-coming copywriters and hosted a copywriting seminar. He deeply understands the importance of linguistic power as the fundamental strength of creativity. Starting this year, he has revived "Copywriter" on his business card, alongside his titles of Creative Direction Center Director and ECD.