Kazunari Hosokawa

After working at a manufacturer, joined the company in 2004. Primarily responsible for planning and consulting on digital PR initiatives for restaurant chains, automotive manufacturers, and local governments. Played a key role in establishing Japan's first word-of-mouth marketing industry association, the WOM Marketing Council, in 2009. Since its founding, has served as a director, playing a central role in the organization's management. Also became a member of the steering committee/director of the Japan Center for Education of Journalists (JCEJ) in 2010. Co-authored works include "Revised Edition: Introduction to Public Relations and PR" and "Complete Edition: Practical Guide to Digital PR."