Matsubara Erika

Leveraging over 10 years of experience living in France, Indonesia, the United States, and Switzerland, she worked in Dentsu Inc.'s marketing division, handling global brand marketing strategies across diverse industries, overseas market entry strategies, and supporting foreign companies entering the domestic market. Since 2022, Director of Dentsu Inc. Mama Lab. Guided by the concept "When moms smile, Japan smiles. When moms smile, the world smiles," she has led numerous initiatives exploring real insights from families—the core of consumption—and brand communication.