Matsubara Erika

Leveraging over 10 years of experience living in France, Indonesia, the U.S., and Switzerland, he worked in Dentsu Inc.’s Marketing Division on global brand marketing strategies for a wide range of industries, strategies for entering overseas markets, and support for foreign companies entering the domestic market.Director of Dentsu Inc. Mama Lab since 2022. Under the concept, “When moms smile, Japan smiles. When moms smile, the world smiles,” he is responsible for numerous projects, including exploring real-world insights into families—the core of consumption—and brand communication.