Masaru Ariga

Born in Kanagawa Prefecture. Graduated from Waseda University's School of Political Science and Economics in 1985. Joined Dentsu Inc. the same year. Completed graduate studies at Northwestern University in the United States in 1992. Currently serves as General Manager of Business Development at Media Services / Newspaper Division. Major publications include Future-Oriented Marketing Strategy (Diamond Inc., co-authored). Translations include The Advertising Revolution (Dentsu Inc.) and Integrated Marketing Strategy to Enhance Brand Value (Diamond Inc.). Papers include "Changes in Public Perception After the Great East Japan Earthquake and the Reevaluation of Newspapers and Newspaper Advertising" (Nikkei Advertising Research Institute Bulletin, co-authored) and "A Study on Perceptions of Newspapers and Newspaper Advertising and Responses to Newspaper Advertising" (Nikkei Advertising Research Institute Bulletin, co-authored).