Hiroyuki Tanai

Since the early days of mobile phones, I have been involved in various campaigns as a mobile market specialist. I began researching buzz in 2015. In 2016, I launched "BuzzWatch." Recognizing the limitations of labor-intensive social listening methods, I embarked on AI automation. Foundational development was completed in 2021. I provide this analysis engine (Dentsu BuzzENGINE) and collaborate with Video Research Ltd.'s "Buzz Boooon! (trademark pending)."