Tadashi Kawabe

Master of Engineering, University of Tokyo; MBA, MIT. For approximately 10 years, engaged in communication strategy/initiative planning based on data analysis, driving PDCA cycles, operating marketing tools, data acquisition/visualization, and environment building. Subsequently, participated in projects including organizational reform and M&A within the Dentsu Group planning division, then seconded to Merkle, Inc. in the U.S. until August 2020. As Director of the Data Science team, he was involved in planning advertising/email campaigns utilizing PII and conducting effectiveness verification.