Wang Xin

After joining Dentsu Inc., I gained experience across a wide range of fields including branding, planning, and effectiveness verification, primarily for Japanese clients. I was seconded to China starting in 2014. I believe consumer insights are the foundation of everything, and strategy is a framework for thinking in any field. I focused on breaking down the boundaries between an advertising agency's areas of work and building a one-stop service model spanning from brand to e-commerce.