Kotaro Matsui

Born in Osaka in 1976. Graduated from the Department of Applied Life Sciences, Faculty of Agriculture, Kyoto University. After working as a web designer in Kyoto in the late 1990s, he joined Dentsu Inc., where he was involved in developing advertising spaces during the dawn of the digital era and in digital marketing overall. In recent years, he has led communication strategy planning and content development based on music and art experiences. Projects include LEXUS presents FREEDOMMUNE ZERO (2013), EMPORIO ARMANI on block.fm (2015), PERRIER x SPACEMARKET (2016), music content direction for INTERSECT BY LEXUS, Porsche Japan's 70th Anniversary Project, Scopes driven by PORSCHE (2019), and HOKUTO ART PROGRAM ed.0 (2020). These projects have introduced numerous initiatives that structure and implement the relationship between content and brands from unprecedented angles. In 2020, he left Dentsu Inc. and founded Portamento Inc. Since 2020, he has been a member of New Horizon Collective , G.K.