Toshinari Umeki

After working in marketing and sales, I assumed my current position in 2020. Since 2012, has focused on consulting, brand strategy, and demand strategy within B2B business, handling over 100 domestic and international companies across semiconductors, materials, IT products, PCs, smartphones, and more. Supports organizational development by leveraging customer purchase data analysis to implement on/off initiatives, introduce DX tools like MA/SFA/CDP, and establish inside sales and customer success frameworks. Has presented at events including Sendenkaigi, Advertising Week, and various universities.