Masami Yamazaki

Engaged in a wide range of tasks within the digital advertising field, from planning and creative production to project management and media product development. Subsequently, as a sales representative for a major telecommunications carrier, involved in strategic design, planning, and operational direction for various projects including mobile device promotions, subscription drives for rate plans and services, and gift campaigns, participating in the PDCA cycle. Currently, leveraging this experience, I lead the implementation of data-driven marketing planning within the data domain. I also oversee the development (including data alliances) and operations of People Driven DMP, Japan's largest public DMP. While providing solutions adopted by over 800 companies, I actively advance collaborations with various data providers.