Yusuke Tanaka

After joining Dentsu Inc., I was assigned to the Data Marketing Division, where I handled PDCA operations for offline advertising and digital advertising operations. Currently, I provide customized data consulting proposals addressing client challenges, supporting data-driven decision-making for KGI growth. This includes MMM proposals utilizing mathematical attribution models and state space models for digital media evaluation. I support marketing strategy across the entire First to Third Integrated Solutions Divisions.