Chika Mitsui

Engaged in defining challenges in marketing and business domains, designing customer experiences to maximize LTV, and strategic planning for product/service development. Skilled at articulating the frustrations and dilemmas people face in the VUCA era—an era of volatility, uncertainty, complexity, and ambiguity—and conceptualizing mechanisms that drive corporate business growth. At the Food Lifestyle Lab, serves as a researcher involved in new business development centered on the theme of "food accessibility."