Shiho Yamaguchi

After joining the company, I was seconded to Dentsu Digital Inc., where I worked on digital media planning for beverage and food manufacturers.Subsequently, I was responsible for driving marketing and communication projects to address business challenges at B2B companies and HR firms. Currently, I oversee marketing operations that provide end-to-end support for B2B companies, from identifying challenges to designing and executing brand strategies. Additionally, at Dentsu Inc.’s Youth Research Division “Wakamon,” I lead research on youth insights and co-creation projects with students. My strength lies in building ongoing relationships with young people, and I am dedicated to creating value by connecting companies with the younger generation.