Naoya Yonezawa

After joining the company, I was assigned to Media Services / Newspaper Division and handled The Nikkei for approximately three years. I spearheaded initiatives and projects aimed at solving social issues through perspectives and approaches unique to a newspaper company, handling everything from planning and concept design to production end-to-end. In 2022, I launched the "Sex Education Project" with Asahi Student Newspaper, focusing on sexual issues surrounding children. Since 2023, I have been part of DTC, also engaged in integrated planning and effectiveness measurement for offline media × digital initiatives.