Ma Yekun

After joining Dentsu Inc., I was assigned to the Overseas Marketing Division. Focusing on China, Taiwan, and ASEAN, I developed and managed business strategies, marketing strategies, product development, branding, communication strategies, and Dentsu Inc.'s proprietary consumer database for Japanese clients in industries such as food and beverages, cosmetics, automotive, and B2B companies seeking to enter overseas markets. From 2008 to 2018, I was seconded to Dentsu Inc. Beijing, China, where I handled marketing for Japanese automotive clients and local Chinese clients. Since returning to GBC in 2018, I have continued to leverage my experience and insights from China to drive overseas expansion, business development, branding, and new business development for Japanese clients.