Rie Saito

After working in marketing at a printing company and a major portal company, joined Dentsu Inc. and worked extensively in the Data Analytics Department, supporting marketing decision-making using various data. Specializes in deriving strategies from market analysis and designing PDCA frameworks for post-implementation measures. Subsequently gained experience in the Sales Department and currently manages numerous clients in the Marketing Department, including telecommunications, finance, commerce, and consumer goods manufacturers. Additionally, since 2022, he has served as Deputy Director of Dentsu Inc. Mama Lab. Guided by the concept "When moms smile, Japan smiles. When moms smile, the world smiles," he leads efforts to explore real insights from families—the core of consumption—and develop brand communications.