Rie Saito

After working in marketing at a printing company and a major portal site, I joined Dentsu Inc. and worked extensively in the Data Analytics Division, supporting marketing decision-making by leveraging various types of data. I specialize in deriving strategies from market analysis and designing PDCA cycles following the implementation of initiatives. I later gained experience in the sales division and currently work in the marketing division, where I handle numerous clients in industries such as telecommunications, finance, and e-commerce. Additionally, I have served as Deputy Director of Dentsu Mama Lab since 2022. Under the concept, “When moms smile, Japan smiles.When moms smile, the world smiles.” Under this concept, she is responsible for exploring real-world insights into families—the core of consumer behavior—as well as brand communication.