Mao Endo

After joining Dentsu Inc., I worked in the Media Division before moving into planning. I have driven planning initiatives across a wide range of lifestyle-related industries, including toiletries, food, healthcare, home appliances, and finance. I also have experience in business design. Following a stint at Dentsu Digital Inc., I now work as a marketing consultant in my current division, tackling client challenges. Active at Dentsu Inc. Mama Lab. Guided by the concept "When moms smile, Japan smiles. When moms smile, the world smiles," she explores real insights from families—the core of consumption—and handles brand communications.