Yamamoto Asako

During university, conducted research on youth language in Kenya. After joining Dentsu Inc., worked in the Sales Division handling foreign clients before being seconded to Dentsu Digital Inc. in 2020. Primarily working with e-commerce and app companies, he managed multiple long-term, collaborative projects as a PM, covering everything from business concept and model development to growth support. After returning to Dentsu Inc., he worked as a Solution Planner handling marketing for a wide range of industries. Having researched youth language since university and fascinated by the spread of youth slang, he joined Dentsu Inc.'s Youth Research Department / Global Wakamon Team in 2023. His hobby is community development in Koiwa.