Yurika Mori

After working as an advertising copywriter, I transitioned into the BX field. Beyond brand communication, I tackle a wide range of areas centered around verbalization, including management/environmental vision development, business development, narrative development, expression consulting, and designing internal activation initiatives. My awareness of sustainability challenges deepened after giving birth, leading me to take on numerous SX-related projects. I was responsible for the creative direction of the "Butterfly Check." I love whisky and theater.