Hitoshi Sakata

“Is the advertising reaching its target?” We tackle this question head-on and prove it with data.Currently in Marketing Division 1, he drives the design, execution, and verification of integrated strategies from both planning and buying perspectives. By combining location data (foot traffic data) with full-funnel design, he visualizes the connection between ad exposure and real-world behavior. He is challenging himself to transform location data into a new form of reach from a CX perspective and to redefine media as a growth engine for the full funnel.His design capabilities are rooted in a career that spans both media and marketing, starting with media buying and expanding into media strategy, integrated solutions, and sports business. Whether on the field or in marketing, he designs strategies to win. Leveraging his experience leading a corporate team to four consecutive national championships, he currently serves as an active American football coach for the Dentsu Inc. Caterpillars. He embodies the philosophy of balancing work and life—on and off the field.