Akiko Hirota

Joined Dentsu Inc. in 2011. Since joining, has been responsible for strategic planning across a wide range of areas, including brand development, new product/service development, and integrated communications. Has also been involved in supporting the development of multiple hit products. Seconded to Dentsu Digital Inc. in January 2020. Since then, has driven the development of proprietary consulting frameworks, conceiving and advocating solutions such as 'Fu-man insight lab®︎', 'Social Pain Compass', and 'Fan Farming CX'. While systematizing these as solutions, has led the implementation of customized solutions tailored to each company's specific challenges.