Masamune Nagata

After joining Dentsu Digital Inc. in 2019, he has been engaged in supporting clients' DX initiatives. He excels in a dual-pronged approach combining left-brain thinking based on large-scale data analysis with right-brain thinking utilizing design thinking. Most recently, he has been involved in cross-functional projects accompanying clients from new business development concepts through implementation, as well as customer experience design projects. Core member of "YNGpot.™," a solution specialized for digital natives. Head barista at Dentsu Digital Inc.'s in-house café, "L&R Café."