Ayaka Asami

As a strategic planner, I have been involved in marketing, management strategy, business and product development, research, and planning for numerous companies. In 2010, I joined GIRL'S GOOD LAB (formerly Dentsu Inc. Gal Lab), the industry's first female-focused marketing team. I researched the ever-evolving insights of women and female consumption trends. From 2011, I participated in the Dentsu Inc. Diversity Lab. As leader of the "LGBT Unit," conducted Japan's first large-scale LGBTQ+ survey on the challenges facing Japan's LGBTQ+ community and consumption patterns centered around LGBTQ+ individuals. Utilized these research findings to provide strategic solutions and ideas for companies and executives. Official columnist for Forbes JAPAN. Author of 'The Hit-Making Research Guide: Marketing Research Techniques to Boost Your Product Sales' (PHP Institute). Her core belief is: "When the form of LOVE changes, consumption changes."