Kentaro Matsuda

Joined Dentsu Digital Inc. in 2017. After joining, engaged in the development and sales of Dentsu Group Inc. original advertising solutions such as Dentsu PMP and Premium View. From 2020, as a Platform Specialist responsible for Meta, led the strengthening of relationships and collaboration between the Dentsu Group Inc. and Meta Platforms, Inc., while driving projects such as the data clean room "Facebook Advanced Analytics" and the advertising and organic planning framework "Instagram Spiral Framework." In 2022, assumed the role of Business Unit Manager for the Social Platforms Department, overseeing Meta, X, TikTok, and LINE. Additionally, within the Social Connect Room, leveraged relationships with social platforms to lead the development and promotion of integrated planning schemes for advertising and organic content on social media.