Koji Fuji

As a specialist in the environment and energy sector, I have been part of Dentsu Inc.'s cross-organizational unit DEMS for over 10 years, responsible for business development with domestic and international energy companies and startups. Since 2019, I have led the decarbonization and carbon neutrality domain, establishing "dentsu carbon neutral solutions" to coordinate and deliver group-wide carbon neutrality solutions and initiatives. Collaborated with internal and external members to develop behavioral change knowledge for decarbonized lifestyles using behavioral economics (nudge techniques) with the Ministry of the Environment, and to advance the Blue Carbon Project addressing coastal desertification—a critical issue for Japan as a maritime nation. Currently working daily toward the goal of positioning the 2025 Osaka-Kansai Expo as the "Ocean Expo," showcasing Japan's unique initiatives to the world.