Chen Kaifeng

Born in the 1970s, enjoys watching movies, listening to music, reading books, and writing. Loves soccer, often watches games, and very occasionally plays. With 12 years in the advertising industry, I began my career as a copywriter. I've worked at multiple agencies including local, Western, and Japanese firms. Currently, I serve as Creative Director at Dentsu Inc. Shanghai's Second Business Division. My portfolio spans beverages, home appliances, IT, consumer goods, fashion, automotive, and finance. I've received numerous domestic and international awards including the Times International Chinese Advertising Awards, China Great Wall Awards, Yellow River Awards, Longxi Advertising Awards, and Gold Investment Award.