Dentsu Inc. High-Net-Worth Marketing Project

In response to the growing affluent population, Dentsu Inc. launched the “Dentsu Affluent Marketing Project” in 2023 to support the development of unique strategies tailored to the authentic insights and values of this demographic. Going beyond mere desk research, the project prioritizes understanding the true nature of high-net-worth individuals and their aspirations for the future. Through direct interviews with high-net-worth individuals themselves (more than 320) and professionals in the high-net-worth sector (more than 60), the project has gained a “firsthand understanding” of this demographic. Currently, Dentsu is providing ongoing support as a partner in high-net-worth marketing strategies for more than 35 companies.