Yuki Obayashi

After joining Dentsu Inc., he worked in Media Services / Newspaper Division and the Sales Division and is currently a member of Marketing Division 4. He designs communications strategies from a PR perspective to address challenges faced by companies and brands across a wide range of industries, including food and beverages. As the director of Dentsu’s “Food Lifestyle Lab,” he continuously researches changes in consumers’ food awareness and eating behaviors.Through regular surveys—such as the “Consumer Survey on Dietary Habits”—and analysis of market and product trends, he explores emerging trends in food and consumer insights, and works to translate these findings into corporate product development, marketing strategies, and communication initiatives. Viewing food as a reflection of consumers’ values and societal changes, he explores new value and business opportunities centered on food from both consumer research and marketing perspectives.