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Last Updated:2026/10/16
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Tomohiro Hirayama

DENTSU SOKEN INC.
Director, Well Lab, Social Co-creation Strategy Unit, Consulting Division
As Director of WellLab, whose mission is “Contributing to the well-being of people around the world through human sciences and technology,” he oversees the planning, development, and R&D of human-centered products and services to realize a society where everyone can live better lives. He consistently drives the process—from conception to implementation—of value creation based on human characteristics by integrating traditional knowledge in fields such as affective engineering, psychology, and physiology with cutting-edge digital technologies.
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