Yoshimitsu Sawamoto

Born in Nagasaki City in 1966. Graduated from the Department of Japanese Literature, Faculty of Letters, University of Tokyo in 1990 and joined Dentsu Inc. Produced a series of buzzworthy TV commercials, including SoftBank Mobile's "White Family," Tokyo Gas's "Gas Pa Choo!," and Try Home Tutoring's "Heidi." Also directed music videos for groups like Nogizaka46 and T.M.Revolution. His published works include the novels "Dad Is a Classmate" and "10 Promises Between My Dog and Me" (pen name: Saitou Akari; also wrote the film screenplay). He also wrote the original screenplay for the film "Judge!" and has penned lyrics for artists like TVXQ. He has received numerous awards, including Creator of the Year (2000, 2006, 2008), Silver and Bronze Lions at the Cannes Lions International Festival of Creativity, the Grand Prix at ADFEST (Asia-Pacific Advertising Festival), Gold and Silver Clio Awards, the TCC Award Grand Prix, and the ACC Grand Prix.