Yasuhiro Matsuno

Joined Dentsu Inc. in 2010 and participated in establishing a digital-specialized group company in 2013. Responsible for digital marketing consulting primarily for e-commerce, financial services, automotive, and health food industries. Drives comprehensive data-driven marketing execution—from SEM, display advertising, and creative PDCA operations to performance optimization using advanced techniques like tag management, data feeds, attribution analysis, and various tool implementation support—as well as integrated planning combining mass media and digital advertising.