Masafumi Koyama

Since joining the company, I have consistently served as a brand strategist, handling corporate branding and the accompanying corporate transformation, employee mindset shifts, business strategy, and development across diverse sectors including food, telecommunications, finance, beverages, cosmetics, home appliances, pharmaceuticals, and automobiles. He constantly considers "what value this company or business holds for society" from the perspective of multiple stakeholders surrounding the company and its operations—including not only customers but also the media and investors—while seeking ways to sustainably enhance corporate value.