Tomohiko Sugiura

President, Dentsu Japan CX; Executive Vice President, Dentsu Digital Inc. Visiting Researcher, Columbia Business School's Center for Information Technology and Innovation (CITI), 2009. Participated in launching Dentsu Fuse and Dentsu e-marketing One, overseeing web consulting and online advertising ROI management.Primarily engaged in customer acquisition support for financial/insurance and e-commerce companies, as well as e-marketing strategy planning and PDCA operations for the IT and automotive industries. Concurrently led the development of unique digital marketing optimization tools, including methods for mass advertising × web integrated analysis, online advertising planning optimization, and attribution analysis. Served as President and CEO of Nextedge Dentsu Inc. in 2013.