Tomohiko Sugiura

President, CX, Dentsu Japan; Executive Vice President, Dentsu Digital Inc. 2009 Visiting Researcher, Columbia Business School's Center for Information Technology and the Internet (CITI). Participated in launching Dentsu Fuse and Dentsu e-marketing One, overseeing web consulting and online advertising ROI management.Primarily engaged in customer acquisition support for financial/insurance and e-commerce companies, as well as e-marketing strategy planning and PDCA operations for the IT and automotive industries. Concurrently led the development of unique digital marketing optimization tools, including methods for mass advertising × web integrated analysis, online advertising planning optimization, and attribution analysis. President and CEO of Nextedge Dentsu Inc. since 2013.