Tomohiko Sugiura

Joined Dentsu Inc. in 1998. Visiting Researcher at Columbia University Business School's Center for Information Technology and the Internet (CITI) in 2009. Participated in launching Dentsu Fuse and Dentsu e-Marketing One, handling web consulting and online advertising ROI management. Primarily involved in customer acquisition support for financial/insurance and e-commerce companies, as well as e-marketing strategy development and PDCA cycle management for the IT and automotive industries. Simultaneously, led the development of proprietary digital marketing optimization tools, including methods for mass advertising × web integrated analysis, online advertising planning optimization, and attribution analysis. Appointed President and CEO of Nextedge Dentsu Inc. in 2013.