Tatsuya Yamamoto

Joined Dentsu Inc. in 2001. Creative. Specializes in corporate character communication, responsible for developing corporate characters for domestic and international companies, formulating deployment strategies, and rebranding. Representative of Dentsu Character Consulting, a specialized planning and consulting organization for corporate character communication established in October 2013. Also advocates for the strategic use of corporate characters based on facts and logic through lectures at universities, marketing associations, and companies.