Yuhei Hatano

Joined Dentsu Inc. in 2008. After working in the Regional and Central Divisions of the Media Services / Newspaper Division, moved to the current bureau in 2012. Focuses on "visualizing and maximizing the cost-effectiveness of overall client marketing through digital platform utilization," providing end-to-end services from strategic design to web advertising operation consulting. Leveraging expertise in both mass media and digital advertising, he engages not only with clients in sectors like e-commerce, finance, and beauty—where short-term ROI is paramount—but also supports marketing activities for major clients in industries such as automotive and toiletries.