Yasuhito Kaizuka

With extensive production experience across creative, media, sales promotion, and content domains, coupled with a data-driven marketing approach, we support numerous clients' marketing decision-making. We have a proven track record in business consulting through statistical analysis of various big data sources, such as purchase data and web log data, and in improving marketing processes using a People Driven DMP as the customer management foundation. Currently working on the front lines to build winning marketing strategies that maximize ROAS (Return on Advertising Spend) by implementing one-to-one customer management across the entire funnel—from acquisition to retention—through both online and offline channels. Leading the development of practical application frameworks for People Driven DMP marketing and projects to strengthen data integration in the content domain.