Yasuaki Matsumoto

After joining the company, I primarily worked in marketing-related departments, handling account planning for clients across various industries including food and beverages, alcoholic beverages, home appliances, insurance, and finance. Subsequently, in 2010, served as a principal researcher at Media Shakers' M1/F1 Research Institute, studying consumer psychology among those in their 20s and 30s. From 2013, worked at DENTSU SOKEN INC., handling consumer trend analysis and trending/notable products. Joined the Dentsu Future Forecasting Support Lab in 2017. [Specialized Fields] Consumer trends, consumption patterns, consumer insights