Junichi Wada

As a Web Director at a major online advertising agency, I led project management for website construction and operation, as well as access analysis consulting utilizing tools like Google Analytics. In 2014, transferred to Nextedge Dentsu Inc., where I served as a CRO (Conversion Rate Optimization) consultant, leveraging web access analytics, LPO tools, DMP tools, and user testing. In 2016, joined the Advanced Creative Center from its inception, driving the planning of direct creative, its PDCA cycle, and the development of AI-powered creative solutions. Assumed current position in 2023.