Santosh Pahdi

His friends affectionately call him "Paddy." After graduating from an art school in Mumbai, India, he worked at several foreign advertising agencies, serving as Executive Creative Director and Head of the Art Department. In 2009, he co-founded Taproot with Agnello Dias and became Co-Chief Creative Officer. To date, he has won over 200 international advertising awards and 300 Indian national advertising awards. He has secured Grand Prix and Gold Lion awards at Cannes Lions and other major global advertising festivals, and serves as a jury member. Taproot became part of the Dentsu Group in 2012. That same year, the agency was named "Creative Agency of the Year for India/South Asia" by Campaign magazine. In 2013, it was selected as "Agency of the Year" at AdFest, cementing its status as one of India's leading creative agencies.