Dentsu Inc. and Pinterest Japan Form Business Alliance Supporting Pinterest's Development as a Strategic Partner in Japan

Dentsu Inc. has entered into a business partnership agreement with Pinterest Japan (hereinafter Pinterest), a provider of visual-based interest graph services, as a strategic partner in Japan.

Pinterest's interest graph service, "Pinterest," is a tool that allows users to collect and share images, videos, and other data they find online, much like a scrapbook. Users can gain inspiration and make new discoveries through this platform.

Launched in the U.S. in 2010, this service rapidly spread worldwide, particularly among smartphone users. In October 2013, Pinterest established its Japanese subsidiary and launched its service in Japanese.

As Pinterest's strategic partner, Dentsu Inc. will provide consulting on Japanese market insights and strategies to support the company's business expansion. It will also support awareness and PR activities to invigorate Pinterest in Japan.

Dentsu Inc. will also propose strategic marketing activities utilizing Pinterest to advertisers and media companies, while creating new forms of communication and providing value to Pinterest users.

[Pinterest Overview]
Pinterest is an interest graph service that helps users discover things they're interested in and provides inspiration for their lives. Users can collect images and videos they like from the internet or their own devices and "Pin" them to boards on Pinterest. The service also allows users to "Follow" other users or boards, enabling communication centered around shared interests. With over 60 million monthly active users worldwide (comScore, January 2014), business adoption is also growing.

Key Features
Pin: Collect and attach images or videos that interest you
RePin: Repost another user's pin on Pinterest
Board: A group for collecting pins organized by theme, such as hobbies or interests
Follow: Adding boards or users on Pinterest to your list

 

"Pinterest" website
http://www.pinterest.com/

Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/0522-003736.html