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The nation sighed, but the ratings hit 46.6%.
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The Japan national team's opening match against Côte d'Ivoire at the 2014 FIFA World Cup Brazil was broadcast live on June 15 (NHK General TV, 9:45 AM - 12:03 PM). The average viewership ratings (Kanto area) were 42.6% for the first half and 46.6% for the second half, according to figures released by Video Research Ltd. on the 16th.
The peak instantaneous rating of 50.8% was recorded at 11:44 AM, immediately after Shinji Kagawa and Yoichiro Kakitani were substituted in the 42nd minute of the second half. Japan lost their opening match 1-2.
Japan's second match against Greece will be broadcast by the Nippon TV network starting early morning on June 20.
Commercial Broadcast Schedule: http://j-ba.or.jp/category/topics/jba101350
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Photo by Fort Kishimoto
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