Media/Contents

What is the integrated TV and digital planning strategy supporting Marugame Seimen's upward trajectory?

This series introduces emerging services within the increasingly sophisticated TV media landscape and showcases advertiser case studies utilizing these services. We explore how TV commercials can be effectively leveraged, considering advertisers' KPIs and challenges. This installment features Toridoll...

Shunsuke Yoshioka, Sōju Eda, Yasuaki Yamashita

Advanced TV Lab: Evolving Planning and Effectiveness Measurement Systems [5/5]

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Media Trend Report 2026 Released: PR Consulting Dentsu Inc. Analyzes "Six Major Changes"

PR Consulting Dentsu Inc. has released the "Media Trend Report 2026: Six Changes Media Predicts for 2026."

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A New Art Experience for Kids and Moms, Co-Created with "VERY"! What Makes "Immersive" Exhibitions So Appealing?

From left: Kobunsha's Asako Imao, Dentsu Inc.'s Takahiro Noguchi Art has become an accessible presence, experienced not only in museums but through various opportunities. Against this backdrop, Dentsu Inc. and Dentsu Live Inc. produce exhibitions from the perspective of "new venues for experiencing content" through "dentsu Ex...

Asako Imao, Takahiro Noguchi

How to Create an Exhibition. What is an Exhibition in the "Content × Experience" Era? [3/3]

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What is the effective TV commercial planning that has brought results for Coca-Cola Japan?

How should TV commercials be utilized based on advertisers' KPIs and challenges? This time, we introduce the case of Coca-Cola Japan, which achieved results by challenging the initiative of "predicting reach and purchasing additional commercial slots at the last minute with Sgree, a service that enables online trading of advertising slots."

Yusuke Takei, Tetsuya Ikeda, Yuta Takigawa

Advanced TV Lab: Evolving Planning and Effectiveness Measurement Systems [4/5]

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Japanese anime is racing across the globe! What are the "mechanisms" delivering the charm of these works worldwide?

From left: Dentsu Inc. Hirooki Iwanami, Kodansha's Yuria Amano, Dentsu Inc. Koji Hirohata Japanese IP content like anime and manga is expanding globally. Within this, the global communication for the anime "Gachiakuta" generated significant worldwide buzz. "Gachiakuta"...

Hirohata Kouji, Iwabami Toshiki, Yuria Amano

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"Go West Chapter II" ~ Now, to NRF EUROPE! (UK Edition)　

This article covers NRF EUROPE 2025, held for the first time in Paris. Following the first part focusing on France, the latter half will cover UK stores and the world's largest social design event: London Design Festival 2025 (hereafter LDF). We hope you gain some insight into the current state of European retail and commerce.

Hitoshi Kimura

NRF2025: The Paradigm Shift in Retail and Commerce for the Post-COVID Era [5/5]

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The new live culture envisioned by Dentsu Inc. Initiative IP's "UNITE Music Festival 2025." Held December 6th and 7th.

Held over two days, Saturday, December 6th and Sunday, December 7th, 2025, at Yokohama BUNTAI, the "UNITE Music Festival 2025" was an initiative by Dentsu Inc. This project, centered on the concept of a "celebration" and delivering special stages by anniversary artists, generated significant buzz in its inaugural year last year, and this second year was no exception.Both days saw every seat instantly sold out: Schadaraparr's performance on the 6th and Motoharu Sano's performance on the 7th. Applications flooded in, far exceeding the venue's capacity, and Yokohama BUNTAI was engulfed in a whirlwind of excitement.

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[Call for Participants] Waseda University Institute of Industrial Management Forum "History and Outlook of PR in Japan" January 19, 2026

The Waseda University Institute of Industrial Management will host the forum "History and Outlook of Public Relations in Japan" on Monday, January 19, 2026. Co-hosted by the Japan Public Relations Association, with cooperation from PR Consulting Dentsu Inc.

Offline (早稲田大学国際会議場 井深大記念ホール)
[2026/01/09]

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radiko Announces 15th Anniversary Project: Hiromi Ota Named PR Ambassador, Brand Movie Released

radiko (President: Takuo Ikeda, Location: Minato-ku, Tokyo) held a press conference in Tokyo on Monday, December 1st, commemorating the 15th anniversary of its service launch.Attending the event were: - Hikaru Ota of Bakusho Mondai, serving as the 15th Anniversary PR Ambassador - Actor Taisei Kido, appearing in the brand movie - Shinya Ishihara of Saucy Dog, who handled the music Hosted by radio personality Fumika Hidushima, each shared their "love for radio."

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Harnessing "likes" as power, designing unconventional collaborations. Street Fighter VI × Doriell "SLEEP FIGHTER"

This series introduces Dentsu Inc.'s internal projects and people who work based on the theme "Turning Passion into Power," starting from employees' personal interests and passions. This time, we spoke with Shuhei Matsumoto, Producer at game software maker Capcom, and Yuki Takatsudo of Dentsu Inc.

Shuhei Matsumoto, Yuki Takatsudo

Turn Your Passion into Power—Starting "BUKATSU"! [5/5]

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The Power of Manga to the World! Shueisha's App Editor-in-Chief Discusses Content Strategy

We delve into Shueisha's content strategy and global expansion, focusing on the manga magazine app "Shonen Jump+" and the worldwide distribution app "MANGA Plus by SHUEISHA."

Iwabami Toshiki, Shuhei Hosono, Mai Okawa

Unlocking a Publisher's Potential Through Keywords [5/5]

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The Future of Media Business as Seen by Advertising Agencies: VR FORUM 2025

On Wednesday, October 8th and Thursday, October 9th, Video Research Ltd. hosted the "VR FORUM 2025 ~ Together Toward the Next STANDARD." The event drew over 4,900 participants, combining attendees at the Tokyo Midtown Hall venue with those joining online. From the 19 sessions held over the two days, we present highlights from the session titled "The Future of Media Business as Seen by Advertising Agencies."

Hideaki Iwasaki, Nakamura Mitsutaka, Koji Ozeki

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Asking Weekly Shonen Jump: The Secret to Hit Manga IPs

We explore the secrets behind the strength of Shueisha's "Weekly Shonen Jump," a top runner among Japanese manga that has produced numerous hits and now boasts passionate fans worldwide, as well as the potential for collaborations with companies.

Yu Saito, Kohei Onishi, Hiroki Tanaka, Yū Naito

Unlocking a Publisher's Potential Through Keywords [4/5]

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[Call for Participants] Dentsu Inc. Media Innovation Lab × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "The Role of Media Goes Beyond 'Information' — The Expansion and Evolution of Value Seen Through Four Roles" December 17

Dentsu Inc. Media Innovation Lab and Dentsu Macromill Insight, Inc. are recruiting participants for their co-hosted webinar on Wednesday, December 17th: "The Role of Media Goes Beyond 'Information' – The Expansion and Evolution of Value Seen Through Four Roles." The value of media's existence now extends beyond "delivering information"...

Online (その他のオンラインツール)

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Spotify Hits Japan 2025, celebrating advertising and audio expression, will be held. Dentsu Group companies handled the winning entries in all major categories.

Spotify (company name: Spotify AB / Headquarters: Stockholm, Sweden), the audio streaming service used by over 713 million people worldwide, held the "Spotify Hits Japan 2025" awards on November 10, 2025, to honor innovative advertising and creative work that connects people and brands through the power of sound, and announced the winning entries in each category.

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