Gourmet Magic "Yoshimoto Salad Feeding Squad" 100,000-Member Celebration Party

Riken Vitamin held a celebratory event at Fuji Television in Odaiba, Tokyo, on August 4th. Their campaign "Let's Eat Salad! 100,000 People's 'Itadakimasu' Declaration," encouraging people to eat salad with their oil-based dressing "Gochiso Magic," is expected to reach its goal of 100,000 servings. Fuji TV is currently hosting its annual summer event "Odaiba New Continent" (running until August 31st), and the celebration was held on the "New Continent Mynavi Stage" set up within the event venue.

 

Following the new launch of "Gochiso Magic" in February this year, a "Salad Feeding Squad" was formed by Yoshimoto-affiliated "Papa comedians" (comedians with young children). Squad members have been active at events and large supermarkets nationwide, aiming to achieve 100,000 trial servings.
(Related article: dentsu-ho.com/articles/877 )

Comedy duo Penalty's Hide and Fuji TV announcer Masaharu Miyake appeared on stage. They called out squad members Seiji Chihara and Wacky (Penalty), Razor Ramon HG, along with the duos Yasei Bakudan, Dainoji, and 2007, plus special squad member Kazuhisa Ishii. The stage area quickly filled with attendees eager to see the popular comedians.

 

Regarding the current situation where salad often leads to insufficient vegetable intake—"It's time-consuming yet not appreciated" and "Kids don't say it's delicious"—the members shared their experiences in a "Salad Talk," such as "Kids eat it well if you focus on the dressing." When it was reported that the "Feed Them Squad" had reached 99,990 people who had tried the salad, leaving just 10 more to reach the goal, the members ate the "Crispy Lettuce Pizza-Style Salad" using the newly released "Pizza Flavor" dressing, set to launch on August 22nd, for a final push. Ishii, who became the 100,000th person, commented, "Even someone like me who dislikes tomatoes can enjoy it with the pizza seasoning," achieving the target.

At the "Peke-Pon Experience Land" in Odaiba New Continent, a tasting corner features salads using "Gochiso Magic," promoting the idea that "Even if the veggies are 'peke' (bad), they're 'pon' (delicious)!" Participants who answer a game correctly receive a sample set.

Gochisou Magic Site:
rikenvitamin.jp/gochi_maji/

Odaiba New World Official Site:
fujitv.co.jp/newworld/index.html