Nippon Cultural Broadcasting Announces Large-Scale Project Exclusively for "1 Billion Yen BIG" Winners

On August 22, Nippon Cultural Broadcasting gathered reporters at its Hamamatsucho headquarters in Tokyo for a "major announcement" regarding a large-scale project. Speakers included talent Minoru Minowa, President Akihiro Miki, and Director Yoshiyuki Katayose. They announced a unique initiative: for the 720th sale of the sports promotion lottery "BIG" by the Japan Sports Promotion Center on the 23rd, the winner of the first prize of 1 billion yen would be offered "the right to have Nippon Cultural Broadcasting all to yourself for one day."

From left: Director Yoshiyuki Katayose, Mr. Minota, President Akihiro Miki

 

Details are available on Nippon Cultural Broadcasting's special website: http://www.joqr.co.jp/BIG2014/.
The day after the press announcement, full-page color advertisements featuring President Miki in the center were also published in both the Asahi and Yomiuri newspapers.

Full-page color advertisements in the Asahi and Yomiuri newspapers