Shionogi Pharmaceutical Launches Acne Awareness Campaign Featuring Bura Mayo

Shionogi & Co., Ltd. launched an acne disease awareness campaign on October 17. The campaign features the comedy duo Black Mayonnaise (Yoshida Takashi and Kosugi Ryuichi) as its image characters. It includes TV commercials, posters displayed at dermatology clinics nationwide, and transit advertisements. The message "If you get acne, see a dermatologist first" aims to convey that receiving treatment from a dermatologist can improve patients' quality of life (QOL).

On October 17, the TV commercial "What If Black Mayo's Yoshida Had Gone to the Dermatologist Sooner? Episode 1" began airing. It humorously explores the hypothetical scenario where Yoshida, who has acne scars on his face, might have become a trendy actor had he visited a dermatologist earlier. This is presented through the comedic banter of the fictional comedy duo "Black Shichimi." The commercial impressively shows the "smooth skin" of the trendy actor Yoshida, achieved through special makeup, encouraging viewers to visit a dermatologist.

TV Commercial "What If Black Mayo's Yoshida Had Gone to the Dermatologist Sooner?" Episode 2 of this commercial is scheduled to air nationwide starting in November. The special website features both commercial episodes, exclusive behind-the-scenes footage, and Black Shichimi's comedy videos.

Furthermore, ahead of the commercial's broadcast, a CM launch event was held on October 16th at Ebisu Garden Place in Tokyo, attended by both members of Black Mayonnaise and talent Naohiro Ariyama. Mirroring the commercial's direction, Mr. Yoshida appeared as the trendy actor with smooth skin, while Mr. Kosugi and Mr. Ariyama performed manzai as the fictional duo Black Shichimi, thrilling the audience.